Freelance digital PR campaigns built around data, timing, and angles journalists actually care about. I work with brands who want coverage in publications that matter.
Campaign types
Different stories need different formats. These are the approaches I use most — all backed by original research or data.
Search volume studies, Google Trends analysis, and original datasets turned into nationally-covered stories. I find the angle, build the data, write the pitch.
Fast-turnaround reactive commentary that positions your brand inside breaking news. Timing is everything — I move quickly when the window opens.
Shareable puzzles, quizzes, and tools that earn embeds, links, and coverage from high-authority publishers who want something to give their audience.
Interactive maps and data visualisations that hand journalists a ready-made story. Works especially well for regional or "ranked by location" angles.
Positioning your spokespeople as credible voices journalists return to. Crafting quotes that get used, not cut — and building relationships that last.
Planned campaigns around key calendar moments — from January trend stories to Black Friday data studies. Built months ahead, pitched at the right time.
The process
No fluff. Here's what actually happens when we work together.
I dig into your brand, audience, and goals. We find the story angles that are both genuinely newsworthy and relevant to your business.
I build the data that makes the story credible — search trends, original surveys, or curated datasets depending on the campaign type.
A tight, targeted pitch written for the journalists and publications most likely to run it — not a blanket press release to everyone.
Strategic outreach to the right journalists, with follow-up that doesn't annoy. Coverage tracked and reported as it lands.
Coverage I've secured in
Drop me a message and let's talk about what we can build.
hello@robbdewey.com →